Great by Choicesummary

Another critical principle discussed in Great by Choice is the SMaC framework, an acronym for Specific, Methodical, and Consistent. This framework outlines the importance of operational discipline and detailed processes that guide decision-making and execution within an organization. Companies that thrive amidst uncertainty establish clear, adaptable guidelines that empower their teams to navigate challenges while adhering to foundational principles.

The authors illustrate how companies like Intel and other thriving businesses harness the SMaC recipe to create a sustainable competitive advantage. By being methodical in their approach yet flexible enough to pivot when necessary, these organizations instill confidence among stakeholders and employees alike. The success of this approach rests on its combination of specificity—defining clear and focused strategies—and methodical execution, which emphasizes doing things consistently over time.

Moreover, Collins and Hansen argue that while SMaC recipes can be tailored to fit the unique needs of each organization, having a structured plan allows companies to measure progress accurately, reduce uncertainty, and innovate confidently. As such, understanding and leveraging the SMaC framework can provide companies with the robustness needed to tackle adversity and achieve excellence.

Central to the findings in Great by Choice is the pivotal role of leadership in fostering resilience and navigating through uncertainty. Collins and Hansen emphasize that successful leaders exhibit a unique blend of steadfastness and adaptability, anchoring their organizations during turbulent times. Effective leaders are characterized by their commitment to a long-term vision, allowing them to maintain focus amidst chaos while also being responsive to changing circumstances.

The authors provide numerous examples of leaders who exemplify these qualities, showcasing how their unwavering resolve combined with the agility to adapt strategies led to remarkable results. For instance, companies like Microsoft under Steve Ballmer faced intense pressure and competition yet, through resilient leadership, managed to pivot into new markets with effective strategies that matched their core competencies.

A key takeaway regarding leadership is the need for leaders to embody disciplined thought and action, which Collins and Hansen refer to as the