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Unlocking Creativity summary

How to Solve Any Problem and Make the Best Decisions by Shifting Creative Mindsets

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In "Unlocking Creativity," Michael Roberto explores the vital role of creativity in driving innovation and success in today’s fast-paced world. He delves into the barriers to creativity, revealing how to foster an environment that encourages free thinking and collaboration. With practical insights and real-world examples, Roberto illustrates how leaders can inspire their teams to unlock their full creative potential. This book is a must-read for anyone looking to enhance their problem-solving skills and embrace inventive thinking, ultimately emphasizing that creativity is essential for growth and progress.

Unlocking Creativity
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The Essential Role of Creativity in Innovation

Creativity as a Core Competency: In Unlocking Creativity, Michael Roberto makes a compelling case for the indispensable role of creativity in today's fast-paced business environment. He argues that creativity is not just a mere asset but a core competency that organizations must nurture to innovate and stay competitive. Without fostering an ethos of creativity, businesses risk stagnation and obsolescence in an era where change is constant and rapid. Roberto details how organizations that embrace creativity can not only drive innovation but also adapt more readily to market shifts, hence being in a better position to capture emerging opportunities.

Examples of Successful Creative Practices: Throughout the book, Roberto provides numerous real-world examples of organizations that have successfully leveraged creativity to their advantage. Companies like Google and Pixar are highlighted as paragons of creative practice where employees are encouraged to experiment and think outside traditional frameworks. These organizations cultivate environments where creative thinking is not just welcomed but is essential for problem-solving and project development, illustrating how creativity can lead to groundbreaking innovations that capture market attention and drive growth.

Framework for Creativity: Roberto proposes a framework for developing creativity within teams, which focuses on three fundamental aspects: perspective, trust, and engagement. By reshaping these elements, leaders can create a conducive atmosphere that values diverse ideas and collective brainstorming. This approach not only encourages individual contributions but also emphasizes the importance of collaboration in achieving innovative outcomes. Roberto's insights into building a creative culture offer leaders a strategic path to enhance both individual and organizational performances through creativity.

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What is Unlocking Creativity about?

Unlocking Creativity (2019) by Michael Roberto offers a transformative approach to fostering creativity in the workplace. Instead of seeking outside talent, Roberto reveals how to cultivate an innovative environment by shifting mindsets and breaking down barriers. This guide empowers leaders and teams to unleash their innate creativity, driving personal and organizational growth.

Who should read Unlocking Creativity?

  • Leaders seeking to cultivate a culture of innovation in their teams
  • Managers wanting to enhance problem-solving skills among employees
  • HR professionals focused on implementing creative development initiatives
  • Individuals looking to break through mental barriers to creativity

About the Author

Michael Roberto is the Trustee Professor of Management at Bryant University in Rhode Island, where he specializes in business strategy and decision-making. With a rich background in leadership theory, he has authored several influential books, including Why Great Leaders Don’t Take Yes for an Answer. In Unlocking Creativity, Roberto draws on his extensive research and teaching experience to explore the vital role of creativity in effective leadership and innovation.

 

© Michael Roberto: Unlocking Creativity copyright 2019, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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